Tuesday, May 3, 2011

Ratings Trends-Monterery/Salinas/Santa Cruz

Ratings for the Monterery/Salinas/Santa Cruz Market came out yesterday. Here our somethings I noticed in the ratings
-La Preciosa Continues its climb, up almost 3 shares from a year ago
-In the Regional Mexican war between Radio Tricolor 99.5, and Estreo Sol 98.9/99.1, 99.5 came in 0.1 shares higher than 99.1
-104.3 The Hippo is up slightly after adding a new morning show
-Recurdo 100.3 is down almost a share due to La Preciosa's climbing ratings
-KBach continues to climb
-K Ocean falls slightly due to Z-97.9's new Classic Hits format picking up steam (being a Buckely Station, KYZZ-FM is not in the ratings, along with sports sister station KIDD-AM "ESPN 630")
-KTOM continues to climb now that 95.5 Hank FM is gone
-The New Adult Hits Format on 95.5 ("95.5 Bob FM") is starting to pick up, coming in around a 1 share in its first book
-KION 1460 falls slightly

Not in this book-
AC Powerhouse KWAV-FM
Buckly Oldies KYZZ-FM
Buckly Sports KIDD-AM
News/Talk KSCO-AM
Adlt StandardsKOMY-AM
News/Talk KNRY-AM
Jazz/Blues KRML-AM/FM

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